A+ People

Through our network, we have access to topic experts, corporate and academics, in talent management, as well assessment specialists and personal branding and communications specialists. Abrie de Swardt, a Talent Advisor and Management Specialist, heads up the network. He is a logistics and supply chain management thought leader in southern Africa.

Abrie’s career of more than 23 years includes employment at Sasol, ABB, Simba, Kraft Foods SA, IMPERIAL Logistics and Capespan. His extensive general management experience and functional experience encompasses the entire supply chain discipline, from the buy to the sell side. He also holds various management qualifications, including his MComm from University of Stellenbosch and has been acknowledged through awards during his career.

He is also a part-time Lecturer at University of Stellenbosch (Honours Logistics) as well as Optimum Learning, a leading training and education provider in the region. He is involved in Optimum Learning’s Supply Chain module (NQF6), with customers including Tiger Brands, Pioneer Foods, Libstar and Rhodes Foods.

Abrie was previously the Managing Director for Capespan South Africa. Prior to that he was Marketing Director for IMPERIAL Logistics and played a leading role during this time driving classic marketing and brand management activities to ensure top of mind awareness and to reposition the IMPERIAL Logistics brand. During this stage of his career, he won several awards and accolades, including the Best Managed Company in South Africa award.

Abrie was also the winner of the Industry Leader Award at the 3rd Annual Green Supply Chain Awards in 2011 for “far-reaching work on bringing green to the supply chain both within IMPERIAL Logistics and spreading the message broadly throughout the supply chain and business communities.”

He spent more than ten years with Simba (a division of Frito-Lay Int.) and Kraft Foods SA as Director Customer Service & Logistics. During this time, he and his team were awarded the “Most Outstanding Supply Chain Achievement in PepsiCo International Europe, Middle East and Africa for 2003”. He also won the “PepsiCo Chairman’s Award for the launch of Doritos, the Regional “Passion for Performance” award and was awarded the most improved quality performance during 1999 at the Quality Academy for Frito-Lay Europe, Middle East and Africa Region. His team also won the 2005 national Spar retailer Delivery on Time (DOT) competition at Kraft Foods SA with an average compliance of more than 97%.

He is a retired board member of the Council for Logistics & Transport South Africa (CILTSA) and of South African Supply Chain Council (SCC / SCOR) Leadership Team and served on the board of the Federation of Supply Chain Management Associations (FSCMA). Furthermore, Abrie was selected in 2011 to join the Board of the Institute of Transport and Logistics Studies (ITLS) – Africa, a University of Johannesburg initiative in conjunction with the University of Sydney.

Abrie has presented articles and papers in various publications, including “Logistics Cost Drivers” in the 5th Annual State of Logistics™ survey, “Converting Logistics Value into a Competitive Advantage” in the 6th Annual State of Logistics™ survey, a leading and authoritative research project in southern Africa and an “Extra Distance Case Study” article in conjunction with Cardiff University in the 7th Annual State of Logistics™ survey.